This brand style guide has everything you’ll need to make a REBEL user experience that’s instantly recognizable. It also provides our valued partners with the knowledge they need to effectively sell their brands alongside ours.
In 2020, we embarked on a journey to clearly define who we are and what we stand for as a society. With quantitative research, competitive reviews and validation research, we landed on a Positive Change – a bold strategy for a paradigm shift.
Our brand is our identity. It’s how we act, think, speak and behave, and is our culture. It makes us stand for something unique and meaningful vs. other in the blockchain space. It is the essence of who we are.
The brand story, messaging and elements below form the building blocks of REBEL. Working together, they support our unique brand expression and our positioning of positive change.
The REBEL brand architecture reflects a master-brand strategy. The brand architecture defines the design and visual relationships between the REBEL’s various entities and our partnerships. It tells us how we relate to one another.
equality of opportunity
We’re smart. It’s important to always show it.
We are authentic.
We give others the freedom to discern.
Always choose words that are simple and direct. Never resort to jargon.
RGB: 48, 58, 142
CMYK: 66, 59, 0, 44
RGB: 57, 98, 174
CMYK: – 67, 44, 0, 32
RGB: 5, 5, 5, 98
CMYK: 0, 0, 0, 32
RGB: 228, 94, 38
CMYK: 0, 59, 83, 11
RGB: 253, 187, 46
CMYK: 0, 26, 82, 1
Chiller Std by ITC
TYPOGRAPHY – Web and Print
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Our movement is defined by a distinct culture based on the belief that we can each create opportunities and coexist to protect our freedoms and privacy. The Rebel Society mixes and balances our expertize to further our common goals.
We think that progress is made by bringing individuals from all walks of life together who have the desire and power to effect positive change.
REBEL exists to ensure that we can bring CHANGE to society by empowering individuals to set their own growth priorities. To be successful, however, it requires active and inclusive engagement from a diverse range of society members. The awakening is currently not as high as we, or those concerned with healthy debate and discussion within the ….