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Brand Guidelines

This brand style guide has everything you’ll need to make a REBEL user experience that’s instantly recognizable. It also provides our valued partners with the knowledge they need to effectively sell their brands alongside ours.

Overview

OUR JOURNEY

In 2020, we embarked on a journey to clearly define who we are and what we stand for as a society. With quantitative research, competitive reviews and validation research, we landed on a Positive Change – a bold strategy for a paradigm shift.

THE BRAND

Our brand is our identity. It’s how we act, think, speak and behave, and is our culture. It makes us stand for something unique and meaningful vs. other in the blockchain space. It is the essence of who we are.

BRAND BUILDING BLOCKS

The brand story, messaging and elements below form the building blocks of REBEL. Working together, they support our unique brand expression and our positioning of positive change.

Logo color variation

Brand Guidelines Rebel Official
Brand Guidelines Rebel Official
Brand Guidelines Rebel Official
Brand Guidelines Rebel Official

Brand Architecture

The REBEL brand architecture reflects a master-brand strategy. The brand architecture defines the design and visual relationships between the REBEL’s various entities and our partnerships. It tells us how we relate to one another.

Regional - Horizontal

Brand Guidelines Rebel Official

Regional - Vertical

Brand Guidelines Rebel Official

Rebel-Led Alliance - Horizontal

Brand Guidelines Rebel Official

Rebel-Led Alliance - Vertical

Brand Guidelines Rebel Official

Industrial - Horizontal

Brand Guidelines Rebel Official

Industrial - Vertical

Brand Guidelines Rebel Official

Co-Branding with Industry - Horizontal

Brand Guidelines Rebel Official

Co-Branding with Industry - Vertical

Brand Guidelines Rebel Official

Position

Who is Rebel?

Rebel fuels change

Perception

Generating unparalleled intellectual, economic and social value

Expression

Visual identity, messaging, campaigns, channels, experience

Story

Challenging
unjust convention

Positioning Platform

Shaping
the future

Mission

To drive

economic growth

To ensure

equality of opportunity

To encourage

shared prosperity

Our Tone

Curious

Approachable

Optimistic

Influential

Socially Conscious

Independent

Real

Open

Our Voice
Is Not

Trite

We’re smart. It’s important to always show it.

Slick

We are authentic.

Pressuring

We give others the freedom to discern.

Corporate

Always choose words that are simple and direct. Never resort to jargon.

Color

Brand Guidelines Rebel Official
Navy

HEX: #303A8E
RGB: 48, 58, 142
CMYK: 66, 59, 0, 44

Brand Guidelines Rebel Official
Blue

HEX: #3962AE
RGB: 57, 98, 174
CMYK: – 67, 44, 0, 32

Brand Guidelines Rebel Official
Black

HEX: #050505
RGB: 5, 5, 5, 98
CMYK: 0, 0, 0, 32

Brand Guidelines Rebel Official
Orange

HEX:  #e45e26
RGB: 228, 94, 38
CMYK: 0, 59, 83, 11

Brand Guidelines Rebel Official
Yellow

HEX: #fdbb2e
RGB: 253, 187, 46
CMYK: 0, 26, 82, 1

Typography

Chiller Std by ITC (modified)

Chiller Std by ITC

(modified)

Open Sans

TYPOGRAPHY – Web and Print
Regular
Italic
Semibold
Bold
Bold Italic

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Brand Guidelines Rebel Official
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Features

Explore the features of Rebel coin.

Whitepapers

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Access our full range of whitepapers.

Roadmap

  • View page

View our vision and strategic direction.

WHY REBEL?

Our movement is defined by a distinct culture based on the belief that we can each create opportunities and coexist to protect our freedoms and privacy. The Rebel Society mixes and balances our expertize to further our common goals. 

We think that progress is made by bringing individuals from all walks of life together who have the desire and power to effect positive change.

Contribute

You can help contribute to The Rebel Society by taking a more active role

Ambassador

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Bug Bounty

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Brand Guidelines

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REBEL encourages members to participate in shaping the future of our Society

REBEL exists to ensure that we can bring CHANGE to society by empowering individuals to set their own growth priorities. To be successful, however, it requires active and inclusive engagement from a diverse range of society members. The awakening is currently not as high as we, or those concerned with healthy debate and discussion within the ….

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